The first illuminated semi-closed greenhouse in Australia was delivered last summer. It is an 8-hectare ModulAIR project that we built in Two Wells, 50 km north of Adelaide. Perfection Two Wells has been involved in tomato cultivation for many years, and we asked Michael Simonetta, CEO of Perfection Fresh Group, about his experiences during the building process. Michael has been instrumental in taking his family-owned business from a small operation based at Sydney Markets to a sizeable grower, marketer and processor of fresh fruit and vegetables.
1. Can you briefly introduce yourself and tell us something about your carreer?
I studied and practised accountancy for six years before joining Perfection Fresh as part of the sales team in 1984; I became CEO in 1991. I am currently serving as a Director on the Board of Produce Marketing Association.